Why Why Production is a production company based in Belgium, specialized in creating & producing unscripted formats. At Why Why Productions, we nurture the art of storytelling with a twist—always staying true to our three pillars: fun, depth, and style.
What drives us every day? Dreaming up bold worlds, inventive game mechanics, and inspiring themes—then turning them into shows that leave a mark.
La Yourte is a completely offbeat adventure game on the theme of climate emergency.
For five days and four nights, celebrities are challenged to adopt new sustainable habits. Their goal: to win as much money as possible for an association that supports future generations. But their challenges are double-edged. Each failure causes them to lose a resource within the Yurt: water, light, gas, or access to electrical outlets. Beyond discovering a new way of life, this adventure leads our contestants to discover themselves by connecting them to nature and reconnecting them with forgotten emotions that could well shake some of their certainties.
The Comedy Expedition Challenge revolutionizes entertainment by merging the adventure game genre with stand-up comedy. An adventurer takes two comedians on an expedition that pushes them out of their comfort zones and has to be a undoubtedly source of inspiration. Her goal is to teach them self-overcoming in the wilderness. She helps them reach 5 Stand Up Beacons scattered along their path. At each beacon, there is a challenge to overcome: the winner of the trial has the opportunity to unlock the beacon, allowing him to accumulate badges.
The comedians’ goal? To be bolder than their opponent to accumulate as many badges as possible, and above all not to lose them by proving to everyone that they have the most unshakable sense of humor even in adversity. At the end of the expedition, which concludes on the stage of a Comedy Club, only the audience’s vote allow one of them to unlock the ultimate beacon, which could change the course of their expedition. The comedian who holds the most badges wins the coveted trophy for unbreakable humor.
The Family Road Trip Challenge is a brand new adventure game in which four families hit the road in completely offbeat motorhomes. Their journey follows in the footsteps of a legendary van driven by celebrities, crossing some of the most breathtaking landscapes in our regions. The ultimate goal: to win the van at the end of the adventure. But to do so, our families must find the right key. There are five keys but only one will open the door.
Along the way, the families will have to complete fun but challenging tasks to identify the key that will allow them to win the van. But identifying it is not enough. Our families must have it in their possession by the end of the adventure. Because in this game, the keys can change hands at any time, making the adventure full of surprises and strategy.
You’re a brand, a creator, a channel—with your own DNA, values, and vibe.
At Why Why Prod, we turn that into a creative playground.
The result: tailor-made formats that truly tell your story.
Our goal? To make a lasting impact.
Agile production: we move from ideas to images without losing creative energy.
A full-service package: from writing to directing, we handle every step with expertise to bring your ideas to life.
Because at Why Why Prod, what we love most is stretching our minds to bring meaningful audiovisual productions to life. We love to laugh, to move, to bring people together, to question, and to spark passion—and we promise, we pour all of that into every single production.
Unleashed creativity: no boxes, no clichés. A free and daring imagination, always driven by innovation.
Your ideas deserve a twist
Already have a format but feel it’s missing that extra spark? Call us—we’ll be happy to add energy, rhythm, and fun to your ideas. Why Why Prod also helps fine-tune and optimize existing formats.
